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History

A History of False Eyelashes in Japan
KOJI is renowned as Japan's false eyelash pioneer: we were the very first company to manufacture and sell false eyelashes, called tsuke-matsuge in Japan.
KOJI was inspired to develop its extensive range of tsuke-matsuge by a passionate desire to enhance the beauty of geisha's eyes.
We've been manufacturing tsuke-matsuge ever since that first moment of inspiration: that's over 60 years of lovingly making every single product by hand.

Over time, our original false eyelashes, the classic tsuke-matsuge, have developed and changed to match the changing needs of each era.
Here, we introduce the history of KOJI tsuke-matsuge.

1947

1967

1975

1995

2006

Japan's first ever false eyelashes, tsuke-matsuge, were launched. At the time, geisha in Japan would craft their own false eyelashes by hand, carefully knitting them using hairs from their own heads. These beautifully hand-made eyelashes became the model for our tsuke-matsuge, the false eyelashes we began to manufacture.

Mink Eyelash
Created using fibres from mink fur for a beautifully soft finish.

Eyelash Mellow type
Eyelash Mellow type series was launched.
Featuring the first use anywhere in the world of synthetic fibres and fine pointed fibres. The synthetic fibres succeeded in making Eyelash products stronger than natural hair were used, while the fine pointed fibres tapered off at the ends for a brand new look.
We used the term "brilliant Eyelash", to emphasize the glossy property of synthetic fibre, and this Eyelash product became a big hit.

Matsuge Mate
A series was developed for teenage girls. Two new types of false eyelashes were developed for this series. One was the 'accent type' eyelash, which is half the size of standard Eyelash products and designed to be used at the corners of the eyes, and the other was the 'highlight type' eyelash, designed to be used to emphasis part of the eye.

TAKAKO Style Eyelash
Designed in collaboration with beauty creator TAKAKO.
False eyelashes for the modern women with style.

1947 False eyelashes brand developed for export was launched.
EYELASH was subsequently adopted as the brand name for KOJI false eyelashes, previously known as tsuke-matsuge, in Japan.
  1952 KOJI's brand, nicknamed AKA BAKO ("red box"), gained popularity
  1955 No. 16 EYELASH
The No. 16 Eyelash, was packaged with a PVC base and plastic outer case, rather than paper packaging.
  1965 No.19 Eyelash
False eyelashes using brand new coloured fibres were added to the existing black type.
1970 No. 22 Eyelash
Characterised by daring design.
  1972 No.23 Eyelash
Sold in a set of two pairs.
  1973 A set of two Eyelashes Mellow type false eyelashes
Added a set of 2 pairs to the Eyelash Mellow series.
Eyelash DUO type
Released for daily users of false eyelashes. The mini-skirt and other fashion from Europe and the US become popular in Japan. Period of Japan's "bubble" economy; one length bodycon dresses are popular.
  1976 Strawberry Eyelash
Launched specifically for teenage girls.
  1977 Misty Eyelash
Created for use in beauty salons and for weddings.
1984 Eyelash Minette type
Launched as a higher quality Eyelash product.
1991 Minette,Mellow,DUO
Packaging for the Minette, Mellow and DUO series are updated to the current versions.
  1993 Lash Marking
False eyelashes designed for eyes with impact, perfect for party make-up. This product was sold as providing "an electrifying contrast of colour".
  1999 Beads Eyelash
A revolutionary Eyelash product is ornamented with beads.
2000 Maggie May Eyelash
This brand was developed for younger girls to enjoy alongside make-up items.
Several make-up products were released together with this false eyelash series.
This Eyelash line-up featured 18 unique eyelash designs, each with an original finish.
  2004 Spring Heart Eyelash
An easy-to-wear range designed for false eyelash beginners, sold at an accessible price.
  2007 Speedy Eyelash
Designed to adhere without any glue, these false eyelashes can be easily applied in a single step.An innovation in false eyelashes.
  2009 Make-Up Eyelash
Designed for daily use so packaged in 2 pairs.