A History of False Eyelashes in Japan
KOJI is renowned as Japan's false eyelash pioneer: we were the very first company to manufacture and sell false eyelashes, called tsuke-matsuge in Japan.
KOJI was inspired to develop its extensive range of tsuke-matsuge by a passionate desire to enhance the beauty of geisha's eyes.
We've been manufacturing tsuke-matsuge ever since that first moment of inspiration: that's over 60 years of lovingly making every single product by hand.
Over time, our original false eyelashes, the classic tsuke-matsuge, have developed and changed to match the changing needs of each era.
Here, we introduce the history of KOJI tsuke-matsuge.
Japan's first ever false eyelashes, tsuke-matsuge, were launched. At the time, geisha in Japan would craft their own false eyelashes by hand, carefully knitting them using hairs from their own heads. These beautifully hand-made eyelashes became the model for our tsuke-matsuge, the false eyelashes we began to manufacture.
Eyelash Mellow type
TAKAKO Style Eyelash
|1947||False eyelashes brand developed for export was launched.
EYELASH was subsequently adopted as the brand name for KOJI false eyelashes, previously known as tsuke-matsuge, in Japan.
|1952||KOJI's brand, nicknamed AKA BAKO ("red box"), gained popularity|
|1955||No. 16 EYELASH
The No. 16 Eyelash, was packaged with a PVC base and plastic outer case, rather than paper packaging.
False eyelashes using brand new coloured fibres were added to the existing black type.
|1970||No. 22 Eyelash
Characterised by daring design.
Sold in a set of two pairs.
|1973||A set of two Eyelashes Mellow type false eyelashes
Added a set of 2 pairs to the Eyelash Mellow series.
|Eyelash DUO type
Released for daily users of false eyelashes. The mini-skirt and other fashion from Europe and the US become popular in Japan. Period of Japan's "bubble" economy; one length bodycon dresses are popular.
Launched specifically for teenage girls.
Created for use in beauty salons and for weddings.
|1984||Eyelash Minette type
Launched as a higher quality Eyelash product.
Packaging for the Minette, Mellow and DUO series are updated to the current versions.
False eyelashes designed for eyes with impact, perfect for party make-up. This product was sold as providing "an electrifying contrast of colour".
A revolutionary Eyelash product is ornamented with beads.
|2000||Maggie May Eyelash
This brand was developed for younger girls to enjoy alongside make-up items.
Several make-up products were released together with this false eyelash series.
This Eyelash line-up featured 18 unique eyelash designs, each with an original finish.
|2004||Spring Heart Eyelash
An easy-to-wear range designed for false eyelash beginners, sold at an accessible price.
Designed to adhere without any glue, these false eyelashes can be easily applied in a single step.An innovation in false eyelashes.
Designed for daily use so packaged in 2 pairs.